Mobile is one of the top concerns for Google due to more and more people using their handheld devices for search. Part of Google’s move toward mobile is to make the user experience friendlier, especially as it relates to voice. More people are not typing search words, but rather they are speaking into their phone. It’s all about using the personal voice-activated assistant. Instead of typing people are saying, ‘Hey Google, find me a hotel in Las Vegas. So, it’s integrating everything from Destinations to Now to Trips along with the usual products of search and apps.
Google is increasingly giving more attention to paid content on search pages, and now there are fewer spaces for organic content.
Always remember that a top priority is the user experience with Google. They want to refer users to sites where they can find the information they are looking for, and a big part of that is quality.
Last year, Google announced that Google Reviews affect search rankings. That’s why it’s more important than ever for hoteliers to focus on a high volume of positive Google Reviews.
Google also has prioritized fast websites. If you have a slow-loading site, then that could bring down your organic results. It’s a tough path for hoteliers because they have to not just provide a site that functions for e-commerce, but they have to be a brochure. That makes your website very image-intensive. Images can be the biggest offenders affecting site speed. Hoteliers make sure the imagery on their home pages isn’t too large in file size to help for a faster load time.